The Best Intimate and Private Venue in San Francisco for Super Bowl & World Cup Events
Iconic games deserve an iconic setting. If you’re planning an event for the Super Bowl or the World Cup Final, you want a spot that feels genuinely special while also giving you the dependable tech you need for major events. All the vibe and atmosphere in the world won’t mean much if the internet cuts out at the most pivotal moment.
When it comes to delivering on all these promises, The Box SF checks every box (pun intended). We’ve hosted some of the world’s biggest brands, celebrities,, athletes and coaches at our space, and this year major event slots are filling up fast.
Brand teams, production crews, talent wranglers, and press all speak highly of our event space for Super Bowl and World Cup events in SF. We’re here to tell you why.
You’ll find The Box SF in a historic 1920s printing plant at 1069 Howard Street in SoMa, where we’ve hosted countless events for every type of client. By combining vintage charm with modern tech, we’re able to give you a one‑of‑a‑kind event space in SF for enjoying the biggest games on the planet. We were even sold out in 2017 during the last Bay Area Superbowl. But we’re here to talk about what’s next
Countdown to 2026: Super Bowl LX and the World Cup
The next 12 months brings two once‑in‑a‑lifetime sports moments. Super Bowl LX lands on February 8, 2026, right down the road at Levi’s Stadium in Santa Clara. Four months later, the expanded 48‑team FIFA World Cup stretches across North America, with group matches kicking off in mid‑June and the Final slated for July 19, 2026, at MetLife Stadium in New Jersey.
The Box SF offers an excellent event space in the heart of San Francisco. It’s close enough to feel the buzz of excitement, but private enough to keep the party all your own for major brand activations and other events.
We highly recommend you book early, because those weeks will fill up fast!
Screens, Sound, and Speed
With so many celebrities coming through, we need to have world class tech to match. Good news: our top floor’s pull‑down projection screen or large flat screen monitors can handle a giant HD stream, and extra movable monitors keep everybody caught up on big interviews, big plays and press conferences.
Meanwhile our all‑digital mixer drives pro‑grade speakers that can boom for a packed house or drop to a comfortable lower level during pre‑game press junkets or celebrity appearances. And because our internet is powered by Gigabyte speed internet, you have the option to bring next-level speed to your event.
Talk to us about finding the right tech package for your booking and we’ll have you set.
The Gate Room: Where Past Meets Present
Attending a press briefing or holding an important meet and greet during game week while seated at a 340‑year‑old, 32‑foot table is pretty cool, too.
Carved from antique Chinese village gates, the table anchors the Gate Room with some real wow factor. The main event room can seat fifty for a meeting, a feast or autograph session, while also managing buffet spreads, merch, or anything else you throw at it. Tall windows wrap the room in natural light, while antique elements give the spaces a warm glow that your local bars and restaurants can’t match.
Flexible Layouts for Any Playbook
Pick your formation: big group, small group, or corporate‑style event. The Main Room next to the Gate Room can flip from comfy lounge seating to theater rows in under an hour, and tops out at 150 standing fans.
One level down, the Webster, Willy, and Buddy Suites each carry a different vibe: study‑style chairs, mid‑century sofas, or open floor for every type of set up.. Each suite comes wired for extra screens or even a gaming console for pre‑kick‑off tournaments. Gifting Suites are big during these events and we have the space to handle them.
Food and Drink: No Minimums, All Freedom
Every group has a food game plan, and The Box SF doesn’t box you in.
There are no menu commitments, just a friendly list of vendors who we work with frequently at our spot. A freight elevator helps wheel in any necessary serving gear for a smooth pack-in and pack-out process, too.
Want a full bar? Our in‑house packages can cover everything from local IPA taps to sparkling cider for the under‑21s. But we’re not done yet. Tucked behind two moving fireplaces is The Sipping Room, a speakeasy that really sets apart the Box SF as much, much more than an everyday events space. It holds eight lucky guests who will feel like they’ve slipped into their own private world without missing any of the action.
We’ve hosted everyone from NBA Stars to Grammy Award-winning celebrities sip with us here, and your event could be next. This room is available with bar package bookings, so be sure to reach out with questions about this amazing bonus!
The Pressroom & Mercantile: Bonus Content Between Plays
Few venues offer built‑in halftime entertainment. Downstairs, a working letterpress shop hums with presses from the 1800s and row upon row of wood and metal type. We’re talking about more than fifteen million pieces of printed history in all. Guests can wander through, or purchase vintage sports items from our archives. Receptions in the Pressroom and fun and engaging.
It might seem hard to believe, but our location in SF may be just as amazing as our building itself. Civic Center BART is a short stroll away, making car‑free arrival a breeze. For drivers, two nearby garages offer flat‑rate evening parking, and rideshare pickup on Howard Street stays smooth even after the other events let out. Interstate 101 and 280 on‑ramps sit just minutes east and south, so out‑of‑town guests can get to their hotels quickly.
Meanwhile, every booking at The Box SF includes a dedicated venue manager who sets timelines, cues the live stream, and wrangles vendors so you don’t have to. Our staff’s only goal is to let you focus on enjoying yourself and giving your guests a great experience, instead of spending the day managing stressful admin tasks. That’s our job.
Plan Your Next Big Event at The Box SF
Whether you’re a brand hosting clients or an affiliated business looking to expand on big-game excitement and opportunities, The Box SF gives you room, style, and service that turns any game into a memory.
Ready to lock in your date? Contact us today and let’s start plotting the greatest branded sports event your organization has ever seen.